BAGBUGZ™Pass a little happy
A red BAGBUGZ with a closed-mouth toothy smile clipped to a purple backpack

A little bug. A lot of personality.

Squishy Secrets
for Your Bag

Collectible. Squishy.
Secret note holder.

Meet the BagBugz
Clip.
Squeeze.
Share.
Collect.
SMALL BUGS. BIG CONNECTIONS. ↓

Clip

Attach to bags,
backpacks and more.

Squeeze

Open the mouth,
feed a note.

Share

Leave a message,
a sweet or a surprise.

Collect

Different characters.
Same big personality.

Simple. Squishy. A little surprising.

Give it a squeeze.
Let the secret out.

Squeeze to open the mouth. Tuck in a little message.
Release to close — and keep your secret safe.

Two-step BAGBUGZ demonstration: normally the mouth is closed; squeezing opens the mouth to hold a little note
A red bug holding a kind note, with smaller photos of a handwritten message and a teal bug holding a coin

Big mouths. Little secrets.

Every BagBug
has a secret.

A little note, a kind message,
a cheeky joke or a tiny surprise.
What’s in yours?

Make someone's day

Your bag. Your bug. Your kind of weird.

Meet the colony.

Different characters.
Same big personality.

Find your little connection
Red BAGBUGZ with a closed-mouth toothy smile

Red

Blue BAGBUGZ with a closed-mouth toothy smile

Blue

Purple BAGBUGZ with a closed-mouth toothy smile

Purple

Orange BAGBUGZ with a closed-mouth toothy smile

Orange

Pink BAGBUGZ with a closed-mouth toothy smile

Pink

Green BAGBUGZ with a closed-mouth toothy smile

Green

One is a companion. A whole bunch? That’s a colony.

BAGBUGZ collectible foil pack in purple, teal, yellow and pink, featuring the six colourful characters

Collect the colony

6 CHARACTERS TO COLLECT

The colony,
all wrapped up.

Big grins. Bright colours. A little secret waiting to be shared. Meet the BAGBUGZ collectible foil pack.

Meet your next little companion
Wrapped sweets, a coin and BAGBUGZ note paper on a pink background, with the message: Sweets, coins, little surprises, your messages, whatever you dare!
A purple BAGBUGZ on a pink backpack
Take a little happy with you

Little bugs.
Big connections.

The BAGBUGZ colony with the same closed-mouth toothy smiles, a purple bug on a pink backpack, and Collect them all artwork

Something small can mean a lot.

Go on.
Make their day.

A good-luck wish. An inside joke. A little reminder they’re your favourite human. Start with a message here, then tuck your own handwritten note into a BagBug.

15 / 100
Psst…
this one's for you.

You’ve got this!

A little inspiration. Your words stay right here.

Hello, we're BAGBUGZ.

A Busy Bam Brand

Some days need a little colour. Some people need a little cheering on. And some bags just need a bug with a ridiculously big grin.

BAGBUGZ are squishy little companions with room for a tiny surprise. Clip one on, share a secret and take a little personality wherever the day leads.

A little weird. A lot to love.